Project GreenHands is renowned for its ability to mobilize very high levels of public engagement and involvement in all project activities. One element of this is the positive reputation of The Isha Foundation within Tamil Nadu, which opens doors to PGH throughout the state. Another factor is the humanity and compassion underpinning the social strategy, which is designed to spark hope, interest and a desire to become involved in something that will make a personal and collective difference for everyone.

The Isha culture of service and selflessness that underpins PGH ensures that the project rolls out within an atmosphere of goodwill, inclusivity and simplicity that attracts even the most defeated or suspicious of people. Growing and planting trees seems to capture the interest and enthusiasm of everyone from small children to successful businessmen and politicians and has caused a huge groundswell of local rural support with all the indigenous understanding and knowledge that such involvement brings. PGH is a living example of how believing in everyone, and providing a way for them to offer themselves, can bring about a cultural and environmental revolution at a scale commensurate with our current global environmental crisis.